Fuel Your TikTok Shop Success

The TikTok Shop Ads Partner Hub is your exclusive go-to destination for scaling on TikTok. Access expert-built resources, guides, and strategies tailored to help you launch, optimize, and grow your Shop Ads campaigns—all in one place.

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Why use the TikTok Shop Ads Partner Hub

Stay ready

Keep your product listings optimized and your ad strategies aligned with the latest tools, insights, and updates from TikTok.

Drive campaign results

Drive results that matter with creative strategies and tools to drive your audience to shop more.

Scale your success

Access everything you need to improve ROAS, test new ad formats, and unlock real results with GMV-driving tactics.

Getting started with TikTok Shop

Looking to expand your advertising strategy with TikTok Shop? This section is built for advertisers ready to unlock new growth by activating commerce on TikTok.

Welcome to TikTok Shop ↗

Learn how TikTok’s in-app shopping experience helps brands turn discovery into sales.

TikTok Shop: Sign up & start selling ↗

Join TikTok Shop and connect with communities to turn content into seamless, in-app sales.

TikTok Shop Academy ↗

Explore free courses, guides, and policies to help you succeed as a seller on TikTok Shop.

TikTok Ads Manager Playbook ↗

Leverage the full potential of TikTok Ads Manager with a step-by-step guide.

SMB Ad Policy ↗

Navigate TikTok’s ad policies with tips for smooth approvals and compliant campaigns.

Drive performance with Shop Ads + GMV Max

Accelerate conversions and scale efficiently with TikTok’s top-performing commerce solutions. Shop Ads and GMV Max help advertisers reach high-intent shoppers, optimize campaigns, and drive real results across the funnel.
TikTok Shop Academy: GMV Max Advertising Guide↗
Help your audience create professional, engaging TikTok ads using CapCut’s intuitive tools.
Sizzle reel introducing GMV Max ↗
Boost your TikTok Shop sales with GMV Max, TikTok's AI-driven tool that automates ad campaigns to maximize your return on investment.
Checklist to get started with TikTok Shop Ads ↗
Follow this step-by-step guide to launch effective Shop Ads using affiliate videos and the right ad format for your goals.
Maximize ROI with GMV Max ↗
Discover how GMV Max uses AI to unify organic, affiliate, and paid campaigns, delivering smarter, full-funnel performance for your TikTok Shop.
GMV Max Performance Optimization Guide ↗
Identify common campaign challenges and learn actionable fixes to improve spend, ROI alignment, and creative authorization in GMV Max.

Create content that converts

Creative drives performance on TikTok. Build scroll-stopping ads with proven frameworks, easy-to-follow guides, and ready-to-use resources designed to turn views into conversions.

Creative Made Simple playbook↗

Explore TikTok’s roadmap for creative success, from ideation to production to optimization, with tools that help you build standout content every step of the way.

Secrets to stand out on TikTok ↗

Six data-backed principles to create high-performing TikTok ads that drive attention, engagement, and connection.

Symphony Creative Studio ↗

Easily generate and refresh high-impact ad creatives at scale with TikTok’s AI-powered Symphony Creative Studio.

TikTok One: Your Destination for Creative Solutions ↗

Explore TikTok One, your destination to discover creators, partners, and creative tools that bring your campaign ideas to life.

Explore our industry and seasonal playbooks

Stay campaign-ready all year long. Use these seasonal and industry playbooks to align with key retail moments, understand category trends, and tailor your messaging to what your audience is shopping for next.

Beauty ↗

Capture beauty buyers at every touchpoint with TikTok, where tutorials, reviews, and "get ready with me" content turn product discovery into real conversion.

Fashion ↗

Turn fashion trends int business results with TikTok, where style meets storytelling, and discovery drives conversions at scale.

Health ↗

Reach health-conscious consumers on TikTok with content that educates and inspires—driving impact from awareness to action.

Home & Living ↗

Inspire shoppers to turn ideas into purchases with TikTok, where home and living trends drive discovery, engagement, and sales.

Father's Day on TikTok ↗

Take advantage of the Father’s Day celebration on TikTok with creative strategies that drive discovery, gifting, and sales.

Graduation on TikTok ↗

Tap into graduation season on TikTok with campaigns that celebrate milestones, spark inspiration, and drive meaningful conversions.

See our advertisers' success stories

See what great looks like. These stories highlight how real businesses used TikTok Shop and Shop Ads to drive results—from growth-stage brands to category leaders.
Triquetra Health ↗
This natural supplement brand boosted TikTok product sales by 136% and achieved 4x ROI in one month using GMV Max.
Betterbrand ↗
This health supplement company used GMV Max and Product Shopping Ads to scale efficiently, driving $1M in GMV in one quarter with 80%+ from ads, and even boosted Amazon sales by 10%.
Arrae ↗
This wellness brand used GMV Max to automate TikTok Shop Ads, resulting in a 75% increase in purchases, 25% higher ROI, and 17% more efficient CPAs in just two weeks.
Hotana ↗
Sustainable haircare brand used GMV Max to scale during BFCM, achieving up to 10x ROI, over 2M Shop views, and doubling their GMV, while reducing manual campaign work.
True Sea Moss ↗
True Sea Moss used TikTok LIVE and GMV Max to turn real-time product demos into $119K in sales and a thriving wellness community.
Explore more success stories

Upcoming exclusive events

Stay plugged into what’s next. Explore upcoming webinars, live trainings, and advertiser-only events designed to deepen your expertise, keep you informed on new features, and help you drive better results on TikTok.

Watch on demand | TikTok Creative Best Practices ↗

Learn how to create scroll-stopping TikTok content that drives real business results with actionable tips, tools, and strategies you can apply right away.